Copywriter - Chelsie Kelly
Art Director - Hannah Berling
Strategist - Thomas Freeman
Experience Designer - Dominik Hofacker
BRANDCENTER 2021 SPRINT WINNING CAMPAIGN
Exercising with Peloton is like therapy, with music to match all your moods: sad, angry, sexy, triumphant... you name it. By working out, you also get to work through however you're feeling.
PRINT + OUT-OF-HOME
INTERACTIVE MURAL + AR OUT-OF-HOME
Much of Peloton's success is due to its instructors, who have distinctive personalities and cultlike followings. Their affirmations and mantras are central to Peloton's unique brand of therapy. We leveraged their rockstar personas and viral soundbites to create shareable social media content.
Through social listening, Peloton should identify opportunities to interact with celebrities and everyday people experiencing their own ranges of emotions. Since they would benefit from some Peloton therapy, we would offer them a free bike or membership. First up: the perennially lovelorn singer Taylor Swift.
Peloton could partner with Calm to provide users custom exercise sessions for the mind.