Copywriter - Chelsie Kelly
Art Director - Madeline Guzzo
Smeg is an Italian home appliance manufacturer known for it's high quality pieces.
Nothing about SMEG is average. The design, the price, the kitchens they inhabit, or the clientele. It has a level of prestige usually reserved for the fine art world. A place where people go who have an appreciation for beautiful things no matter the cost, or maybe even because of it. This is where SMEG belongs.
In order to hit our target market, we stepped away from a traditional campaign and into something the art world is very familiar with - an exhibit.
In order to get people to our exhibit, we wanted to draw attention with a collab between the art world and the appliance world.
Our Artist Kitchens exhibit features kitchens inspired by famous artists. People are encouraged to interact with the rooms.
Kitchen by Hopper
Kitchen by Frankenthaler
Kitchen by Mondrian
No good exhibit is complete without trinkets in a gift shop. These mini keychains will double as take home inspiration for visitors looking for their next appliance.
We’ll bring a virtual tour of the exhibit to Smeg’s site for people to browse from home.
Coverage of the exhibit will be placed in Architectural Digest to help us reach architects, interior designers, and home builders.