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COPYWRITER

WESTIN
SLEEP TRAINING FOR GROWN-UPS
In this three-part series, Gwyneth Paltrow and Dr. Cheri Mah aim to highlight the importance of good sleep and provide individuals with useful tools and tips to enhance their sleep quality.
TRAILER
EPISODE 1 - SLEEP
EPISODE 2 - EAT
EPISODE 3 - MOVE
LOOK FORWARD TO THE REST
This campaign was created to launch the New Heavenly Bed.
We developed a spot to highlight the new bed complete with a custom song. We also created ASMR content, and a series of memes for their social.
NIGHT - BROADCAST & SOCIAL
ASMR - SOCIAL






MEMES - SOCIAL




























MADE WITH ACE
For: Westin Hotels, Marriott-Bonvoy
Directed by: Heather Black
Creative Director: Jon Zast
Copywriter: Chelsie Kelly
Art Director: David Ligon
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